Kick-off Meeting

In January 2023, BMW Motorrad held its Kick-off meeting, marking the festive opening of a special year. The program was entirely focused on celebrating the 100th anniversary of BMW Motorrad and included the invitation of BMW AG, the board members of BMW Group Netherlands, and official partners.

The evening started with a dinner show. During the dinner show, a full course meal was interspersed with product presentations by well-known personalities in the motor and racing world. The dance party was hosted by a DJ and saxophonist, who created a lively atmosphere with their swinging beats.